SPONSORS & PARTNERS

Atlantic Campaigns SL are the organisers of The World's Toughest Row. The World's Toughest Row is a world-renowned Ocean rowing event which generates media coverage across 120 countries, reaching over 20 million people.

Recent events have been covered by the BBC and other international news outlets across the globe. Your sponsorship of The Old See Dogs will give you and your brand excellent exposure and marketing opportunities.

Anyone who sponsors or funds The Old See Dogs in any way, automatically gains membership of the Old See Dogs team. We are a TEAM without a CLUBHOUSE, we are the Ocean Rowing version of Rugby's Barbarians!!!

FUNDING

To enable me to even get to the starting line, I require financial help from both individual and corporate partners. The operational costs are massive, around £120,000, which includes purchasing the boat (this figure includes the purchase price of a brand-new boat, however this could be reduced to around £100,000 if a second-hand boat was purchased), boat trailer, shipping costs, training courses, food, flights, accommodation, and all the equipment which will be required on board. In short, I need you to help me, so that I can help others!

There are several funding options available ranging from “The 250 Club” at a cost of £250, to a series of corporate bespoke options at £5,000, £10,000, £15,000 plus a Headliner Partner Package. Each of these options would provide you with different levels of branding on the boat, as well as different levels of inclusion on the “Old See Dogs” website. 



If I am lucky enough to secure a Headline Partner who is willing to purchase the boat at an estimated cost of £80,000 then the boat would become their property and be named as they chose. On completion of the event, a resale figure of around £60,000 could be achieved.

OPTIONS

Headline Partner POA

In addition, to naming the boat, the following also applies:     

• Brand logo present on the back of team T shirts*
• Brand logo present on all oars
• Ocean rowing oar to hang in your offices
• Brand logo present on our email footer
• Motivational speaking opportunity pre/post row x2
• Photograph and tour opportunity with the boat
• Blog post and press release about your company
• Brand logo present on the boats main cabin
• Rights to the full use of video, photos and press releases
• Frequent social media promotion via Facebook, Twitter and Instagram
• Company logo & link placed on team website
• Personal invitation to attend the start/finish of the race
• Crew pre-race talk on zoom

Please contact me directly to discuss a bespoke package that suits your exact requirements...

Gold Package £15,000

• Brand logo present on team T shirts*
• Brand logo present on two oars
• Ocean rowing oar to hang in your offices
• Brand logo present on our email footer
• Motivational speaking opportunity pre/post row.
• Photograph and tour opportunity with the boat
• Blog post and press release about your company
• Brand logo present on the boat (medium print)
• Rights to the full use of video, photos and press releases
• Frequent social media promotion via Facebook, Twitter and Instagram
• Company logo & link placed on team website
• Personal invitation to attend the start/finish of the race
• Crew pre-race talk on zoom
  

Silver Package £10,000

• Brand logo present on team T shirts*
• Post race talk
• Photograph and tour opportunity with the boat
• Blog post and press release about your company
• Brand logo present on the boat (medium print)
• Rights to the full use of video, photos and press releases
• Frequent social media promotion via Facebook, Twitter and Instagram
• Company logo & link placed on team website
• Personal invitation to attend the start/finish of the race
• Crew pre-race talk on zoom
  

Bronze Package £5,000

• Brand logo present on the boat
• Rights to the full use of video, photos and press releases
• Frequent social media promotion via Facebook, Twitter and Instagram
• Company logo & link placed on team website
• Personal invitation to attend the start/finish of the race
• Crew pre-race talk on zoom
  

T SHIRTS*

All team T shirts will by default have The Old See Dogs and The World's Toughest Row Logos on the front, with The Guide Dogs Logo on a sleeve. As a new sponsor comes on board their Logo will be added to the next batch of T shirts. An online shop will be available to sell branded T shirts and other Old See Dogs items.

250 CLUB

Join the 250 Club, and for a donation of £250 your name will be added to the cabin bulkhead along with the names of other members of the 250 Club. Seeing the names of all the 250 Club members on each and every day of the row will serve as reminder to me of the faith and support you have shown in me.

You can join the 250 Club or become a sponsor by contacting me direct, or by using the GoFundMe link above.

250 CLUB Members Tony Doole, Jeff Bailey RIP, Stonehage Fleming, Dai Andrews, Elizabeth and Peter, Paul and Amanda, Butterfield Bank, Noelle Rigby, Cooper Watches, Leon and Family

PUBLICITY

Through cooperation with Atlantic Campaigns, “The Old See Dogs” will draw on well-established media outlets to generate publicity for my crossing of the Atlantic, both in the build up to December 2025, and during and after the actual race. My independent media campaign will additionally work to amplify my message through radio, newspapers, magazines, and social media, allowing our generous sponsors and their brands to be highlighted throughout the world..

As an example of recent media coverage, in 2016 there were 3,250 pieces of coverage generated across 120 countries, including 39 articles in international newspapers, 178 pieces of international online coverage, 85 regional broadcast features, and over 2 hours of coverage on the BBC. Social media coverage reached 20.1 million people, with 3.7 million watching videos of the Challenge and active engagement from 1.2 million.



Articles appeared worldwide across national and broadcast news from Sky News to CNN to Rolling Stone Italia. This is the kind of exposure that your brand could have with advertising space on the boat.